The Postal Service was at the National Postal Forum (NPF) this week—the annual mailing industry tradeshow—partaking in inspired addresses, instructional workshops, and networking events designed to enable greater success for businesses and customers.
While there, USPS presented its strategic initiatives to lead a technology-driven reinvention of the mail to better serve customers and take new approaches to delivery.
“The Postal Service is investing in our digital strategy because there are limitless opportunities when we combine the power of mail with the ubiquity of mobile,” Postmaster General and CEO Megan J. Brennan said in her keynote address.
New USPS technology unveiled
During the NPF presentation, Brennan highlighted Informed Visibility, a USPS platform that provides businesses with data and analytics allowing them to improve their marketing efforts. She showcased the new USPS technology, which also offers customers a digital preview of their incoming mail. It is on track to be available as a mobile app nationwide next year.
“Our vision is not confined to what we can accomplish in the next year or two,” Brennan said. “We have to continue to build and focus on the long-term rewards.”
The Postal Service joined 100 other companies to exhibit the latest industry products and services, and enjoyed more than 120 educational workshops over four days.
USPS officers—including Delivery Operations VP Ed Phelan, Sales VP Cliff Rucker, Chief Marketing & Sales Officer Jim Cochrane, Mail Entry & Payment VP Pritha Mehra, New Products & Innovations VP Gary Reblin, Chief Postal Inspector Guy Cottrell, Global Business VP Giselle Valera, Enterprise Analytics VP Robert Cintron, and Acting Chief Information Officer & Digital Solutions VP Greg Crabb—presented on topics ranging from international mailing to harnessing digital technology and data through Irresistible Mail, an initiative that focuses on the use of cutting edge technology such as Quick Response Codes (QR) Codes, Variable Data Printing (VDP), and Augmented Reality (AR), as a means to make direct mail more unique and powerful. All presentations are available on the National Postal Forum’s website.
With more than 3,000 large and small mailers in attendance, USPS is proud to be part of NPF. With new ideas discussed and relationships built, participating is not only an investment in our customers, but the future of the Postal Service.
Can’t wait for next year!